DC FIT CHICK WORKOUT E-BOOKS
Christa, aka DC Fit Chick, approached me in March of 2016 with the idea of using fitness e-books to take her business to the next level. We set up a photoshoot with a local photographer and produced several different workout e-books for her business. Each e-book features photos that visually show the customer how the workout is supposed to be done. Each page has the name of the workout move and states what part of the workout plan it is part of (workout a, b, or c). Christa wanted minimal design in order for the viewer to really focus on the workout. I created each page with sans-serif type and coordinated the colors for the pages to vary between two colors that were featured in her clothes on the front of the guide.